Following a $2 hundred million sale to FOCUS Brands, announced last summer season, almost 30-year-vintage Jamba Juice is refreshing its photograph throughout the board—or even changing its name. The 850-unit chain, based in San Luis Obispo, California, in 1990, will now cross using simply “Jamba,” accompanied by way of the tagline, “Smoothies, Juices, and Bowls.” It’s also touting a brand new app, updated shop design, and increased client experience.
Jamba stated the simplified name is supposed, similar to Dunkin’s decision to ditch “Donuts,” to mirror a much wider array of services.
“It’s one in every of many steps to help the logo’s renewed commitment to greater balanced components as a way to encompass multiplied plant-based options and reduced sugar picks among different improvements,” the business enterprise stated.
“We’ve been providing balanced ingredients on the pass for almost 30 years and have to keep to conform to fulfill our guests’ ever-converting definition of well-being,” introduced Jamba’s president Geoff Henry in a declaration. “We’re staying true to our heritage as an innovator in the area and fresh the emblem to live focused on how we can make it simpler, better and faster for visitors to stay a more lively life-style. We’re proud to have released the smoothie and juice category three decades in the past and can’t wait to join our guests’ wellness journey for many years to return.”
Jamba isn’t always doing away with juices through any means (just like Dunkin’ did not drop donuts from cabinets). It sincerely wanted to spotlight a menu it’s evolved along with its concept within the beyond three many years. A juice shop signaled some thing different in 1990. Today’s version consists of smoothies, bowls, boosts, and on-the-cross bites.
Additionally, guests have called the emblem simply Jamba for a while. The chain made it reputable June 6 with updates to its website and menus. New packaging and shop signage are anticipated to follow later within the summer season.
Also starting Thursday, Jamba debuted a brand new, modernized menu of smoothies, juices, and bowls catering to a huge spectrum of customers.
One key exchange was spotlighting clear categories on the menu for visitors to get right of entry to Power (more advantageous smoothies), Classic favorites, and increased Plant-Based items, are most of the call outs.
The menu brings in new additions which include the plant-based Vanilla Blue Sky Smoothie and Bowl with evidently occurring blue spirulina. The Watermelon Breeze Smoothie made it go back as well.
Jamba stated the brand new menu turned into crafted with an assist from an on-residence registered dietitian “to function clean, high satisfactory entire-meals ingredients which might be loose from excessive fructose corn syrup, synthetic sweeteners, synthetic flavors, and synthetic shades.”
New menu additions will release all through 2019, such as extended plant-based alternatives, decreased sugar selections, nutritious breakfast additions, and seasonally stimulated items.
This summer season additionally marks the introducing of a modernized design, entire with the new logo, as well as a refreshed restaurant enjoy.
The new shop functions an “actual and approachable ambiance inspired using our neighborhood juice shop roots,” the business enterprise said. It includes touches of mild wood, freshness cues, and “colorful and expressive factors,” as a backdrop.