Picture this – you’re inside the supermarket looking the aisles to stock up your cabinets. But the whole lot you choose comes with a caveat. If it’s healthful, it’s no longer lower priced. If it’s less costly, it’s now not nutritious. If it’s nutritious, it’s no longer tasty. And in case you do stumble upon a product that ticks all of the bins, it’s probably were given an aspect you’re allergic to.
And with several flavors, Jus’ Amazin is seeking to create a product portfolio that caters to unique and converting nutritional necessities of its clients.
Cooking up the concept
The corporation became founded two years in the past via Jitin Munjal and his spouse Shilpa Mogilishetty. Jitin, who’s an alumnus of IIT-Delhi, IIM-Ahmedabad, and the London School of Economics and Political Science, has over two decades of revel in enterprise management, advertising, and product development.
With a Masters in Anthropology from the University of Sussex, Shilpa has labored notably in the company and social improvement area and is nicely versed with marketplace studies and media planning.
The concept for Jus’ Amazin befell as Jitin and Shilpa’s baby become allergic to soy and dairy. When they scouted for food to their infant, they had been disappointed with what they determined.
This motivated them to create their very own line of products that had been one hundred percent organic and catered to folks who had food allergic reactions or dietary restrictions.
Also, introducing their spreads in shops become easier stated than executed. The answer lay in organizing the right contacts inside the marketplace and churning out consistently exquisite merchandise. For that, they had to pick their gadget accurately, as devices that perform at excessive temperatures can wreck the nutritive cost of meals.
What does the label say?
Jus’ Amazin’s variety of products consists of three styles of almond butter, of cashew butter, and four editions of peanut butter. It also has a multi-seed butter with watermelon, pumpkin, sunflower and flax seeds.
“We lay a whole lot of emphasis on flavor – a product must be scrumptious, some thing that human beings were taking part in eating again and again,” explains Jitin. The butter are available in sizes of 125 grams and two hundred grams, and their fees variety between Rs 150 and Rs 500. Currently, manufacturing and advertising are both carried out via the Jus’ Amazin team, which has 15 participants.
Spreading throughout the marketplace
Jus’ Amazin’s products are available in Bengaluru, Delhi-NCR, Chennai, Hyderabad, Mumbai, and Goa in stores such as Foodhall, Spar, Le Marche, Modern Bazaar, and Loyal World. Also, close to twenty ecommerce systems, such as Bigbasket, Amazon, and HealthKart retail the products.
The startup additionally boasts of some of the B2B customers inclusive of the Taj Group of Hotels and the Sheraton Hotel.