People don’t just love The Juice Bar. They love something unique from The Juice Bar, the wholesome Dallas-based concept with locations in NorthPark, Highland Park Village, and Inwood Village. The two most famous smoothies, Purple Haze (with almond milk, Greek yogurt, and blueberries) and Strawberry Fields (with juiced apple, strawberries, bananas), have practically received cult repute. That’s partly due to their mood-boosting, strength-improving methods, but the truth that the wholesome beverages taste true certainly doesn’t harm. “I’m from South Louisiana, wherein everything is set to taste,” says Heidi Lane, a chef and SMU grad who cofounded The Juice Bar with Tom Hennings in 2012. “Everyone desires to eat higher, but they might not realize the way to make healthful things taste accurate. I understand a way to make them flavor proper.”
I sat down with Lane to pay attention to the tale in the back of The Juice Bar and the way their regular, streamlined style enables them to stand out from the countrywide juice bar opposition.
We have so many juice locations in Dallas, similar to any large town, but I do sense like The Juice Bar is terrific popular. Influencers like Krystal Schlegel, Meredith Land, and Jamie O’Banion are continually sharing their favorites from right here. It’s become nearly a staple of the fitness community. How did you guys get started?
Well, thank you! That makes us satisfied. It’s funny because my associate, Tom, when he accelerated The Bar Method way again. At the same time, he ended up no longer desiring all of the rectangular footage, and he wanted to have a juice bar. So, he was given the space located, and he had the call. Then he reached out to me to make a menu.
And you men met at SMU?
Yes, he knew me from college and that I became inside the meals international. I had long passed to the Culinary Institute of America in Hyde Park, New York, after undergrad. I ended up growing a distinctiveness for making wholesome things taste correct. It changed into a fun task. With my chef heritage and Tom’s operational background, it just made the experience. I care so much approximately the taste; I assure you I do at the least fifty tests earlier than I recall any recipe final.
Where do you do all of the trying out?
At domestic. I like doing it while the kids are at college. It’s quiet, and I actually have the room to unfold out. Of course, then I’ll allow my youngsters to take a look at it, but I flavor-test on grownups, too.
What did you do after culinary faculty?
I ended up at The Rosie O’Donnell Show. For any craft and cooking segments, I changed into the manufacturer that worked with the guests. So, as an example, someone had the idea of bringing the food from the first Harry Potter book to existence. So I changed into like, “Sure!” I needed to read the complete book for that one.
That feels like a lot of fun.
It truly was. I did the identical aspect at her mag. I was unhappy while it got here to a cease. Rosie’s so exact at Rosie. She’s a first-rate actress, and she becomes precise at selling her logo. It changed into so cool to see someone realize exactly what labored for their brand.
Did that rub off on you? Oh yeah.
Where changed into the primary Juice Bar you men opened? Inwood Village in 2012. Then Inwood at Forest Lane. Then North Park and the Highland Park Village one.
What did the menu appear to be?
I assume we started with five “creative juices” and five smoothies. It became minimal. It’s humorous because Purple Haze and Strawberry Fields were not on that first menu and that they’re our most famous smoothies.
What was certainly one of your dreams for The Juice Bar?
Every summer season, I became in faculty, I worked in distinctive restaurants. After I graduated from college, in place of traveling, I worked at Houston’s (now Hillstone) because I wanted the waiter experience. Their high quality is implausible. It’s identical on every occasion. That’s what I need humans to have right here, too.